“It’s a delicate illusion, the Internet; imagine a carrot sliced so cleanly that the pieces stay there in place on the cutting board, still in the shape of a carrot. And while this tension—between the continuity of the human condition and the fracture of the database—can make running a website complicated, it’s also what makes my story go.” Excerpt From: Christian Rudder. “Dataclysm.” iBooks. https://itun.es/us/T4flY.l
As technology continues to become an even more seamless extension of the self, it’s important to zoom out and understand the elements that create the illusion Rudder explains. While the technology and data themselves seem inhuman, the patterns and conclusions about social behavior found in the data have relevance beyond the web. Communicating through any media format benefits from a better understanding of human behavior.
